The right way to be controversial. Any debate that takes a “This vs. That” stance on highly discussed things, people, or ideas can create the sort of argument and controversy that you are looking for, but there has also been some interesting research that shows people care deeply about their 3B’s. Behavior. Belonging. Marcel Duchamp, Fountain, 1917. Arguably the most controversial artwork of the 20 th century, Fountain is the quintessential ‘readymade’, an everyday object that is turned into an artwork because the artist decides it is art. In 1917, Marcel Duchamp submitted a urinal to the newly established Society of Independent Artists. Design, Photography. 2. It has been a while I haven’t posted a 10 list about magazine ads. Here is a new one with most controversial advertisements. Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock. Some of these advertisements really push the limits of what.